A 2025 recap of the concerts, sports, festivals, and theater events that delivered the strongest ticket-resale profits in 2024—plus actionable broker playbooks and patterns to reuse in 2025.
Looking back from 2025, this recap highlights the 25 concerts, sports matchups, theater shows, and festivals that actually delivered the strongest resale returns in 2024. We selected these events based on real secondary-market performance and on-the-ground demand. Each entry summarizes the event type, location, fan demand, and notable highlights — so you see precisely why tickets became so coveted.
In 2024, ticket reselling was extremely profitable when targeted wisely. The winners shared the same DNA: massive fanbases, limited seats, and sell-out velocity that pushed prices far above face value. This retrospective is a practical playbook — not projections — to help you replicate what worked. Now, let’s count down the best ticket‑resale events of 2024.
Concerts & Music Tours
Live music surged in 2024, and superstar tours proved to be the most reliable engines for profits. Several legendary artists and pop icons hit the road (or extended record-breaking tours), and tickets often disappeared within minutes — pushing late buyers to pay steep premiums on resale sites. Below are the top concert events where demand vastly outstripped supply.
1. Taylor Swift’s “Eras” Tour (Concert)
Type: Stadium Concert Tour (Pop)
Location: Global (North America in 2023; Europe, Asia & beyond in 2024)
Estimated Demand: Astronomical – instant sell-outs worldwide; resale prices reaching 5–10× face value
Notable: Taylor Swift’s career-spanning tour with a massive “Swiftie” fanbase fueling record-breaking sales
Taylor Swift’s Eras Tour is the juggernaut of ticket demand. Shows have consistently sold out within minutes due to millions of fans trying to attend her first world tour in years. In the 2024 international legs, tickets that originally cost around €50–€100 were listed for hundreds or even thousands of euros on resale platforms. For example, in Dublin a €86 ticket was reselling at about €727, and in Milan a €63 seat soared to over €700. This 800%–1100% markup illustrates the incredible profit potential. Swift’s fan loyalty and the spectacle of her shows ensure that demand far exceeds supply at every venue. Even with strict anti-scalping measures in some countries, the secondary market for Eras Tour tickets has been red-hot. Anyone lucky enough to snag extra seats to a Taylor Swift concert in 2024 could stand to make a small fortune reselling them (and many fans are willing to pay top dollar for a chance to attend).
2. Bad Bunny’s “Most Wanted” Tour (Concert)
Type: Arena Concert Tour (Latin Pop/Reggaeton)
Location: North America (US & Mexico) and Caribbean (Puerto Rico)
Estimated Demand: Extremely High – all 49 shows sold out; resale prices well over double face value for prime seats
Notable: Bad Bunny’s only major tour of 2024, coming off his record-breaking 2022 stadium tour and global superstar status
Puerto Rican superstar Bad Bunny is another resale cash cow. His 2024 Most Wanted Tour (49 dates across the U.S., Mexico, and Puerto Rico) sold every ticket, reportedly grossing over $200M+. Fans crashed ticket sites during the sale, and on secondary markets many seats immediately appeared with huge markups. During his 2022 tour, for instance, resale prices often exceeded $1,000 for high-demand dates – and 2024 was similarly intense. Standard tickets originally priced at $150–$300 were being listed for $800+ in major cities. Bad Bunny’s popularity in both Latin and mainstream music means millions want to see him live, but venues hold only thousands. That mismatch translates to lucrative resale opportunities. Even nosebleed seats saw big premiums as devotees were determined to attend at any cost. With Bad Bunny’s tours being rare and highly anticipated, ticket flippers in 2024 have made strong profits, especially for tour stops in cities with large Latino fanbases like Miami, NYC, and Los Angeles.
3. The Rolling Stones “Hackney Diamonds” Tour (Concert)
Type: Stadium Concert Tour (Rock)
Location: North America (USA & Canada stadiums)
Estimated Demand: Very High – multiple dates added per city; some tickets resold at 5–10× face value in high-demand regions
Notable: Rock legends on a limited tour, likely among their last; huge multi-generational fanbase
Tickets commonly sold out in minutes, and new territories saw huge spikes. In some markets, face-value tickets in the ~$75–$150 range were listed for many multiples on secondary sites. For resellers, Coldplay tickets in cities they hadn’t played often turned into a sky-high profit opportunity.
4. Madonna’s “Celebration” Tour (Concert)
Type: Arena Concert Tour (Pop)
Location: North America, Europe & Latin America (select cities)
Estimated Demand: Extremely High – one of the fastest-selling tours ever; tickets sold out instantly and commanded big resale premiums
Notable: Madonna’s 40th anniversary greatest-hits tour; limited dates due to illness postponements, fueling even more fan FOMO
Madonna’s Celebration Tour in 2024 demonstrated that the Queen of Pop still holds royal sway over the secondary market. The rescheduled 2024 dates became even more coveted as many markets had only one or two shows. On resale sites, prices reflected the once-in-a-lifetime hype: even upper-level seats went for several times face value, and floor/Pit tickets that might have been $300 face often listed for $1,000+ in top cities.
5. BTS (K-Pop Concerts & Events)
Type: Stadium Concerts (K-Pop)
Location: Global (Seoul, USA, Europe – whenever group events or member tours occur)
Estimated Demand: Insanely High – typically instant sell-outs; resale for front-row seats can reach thousands of dollars
Notable: Even solo member concerts draw huge demand from the ARMY fandom
Even though the group was mostly on hiatus, member events and any BTS-adjacent shows created frenzied resale markets. Historically, VIP tickets initially ~$250 have resold for well over $1,000 due to overwhelming global demand. Any announcement of a group reunion would instantly create one of the toughest tickets on Earth.
6. Coldplay’s “Music of the Spheres” World Tour (Concert)
Type: Stadium Concert Tour (Rock/Pop)
Location: Worldwide (Asia, Europe, North America)
Estimated Demand: Very High – multiple dates added per city; some tickets resold at 5–10× face value in high-demand regions
Notable: Sustainability-themed world tour with interactive LED bracelets
Tickets commonly sold out in minutes, and new territories saw huge spikes. In some markets, face-value tickets in the ~$75–$150 range were listed for many multiples on secondary sites. For resellers, Coldplay tickets in cities they hadn’t played often turned into a sky-high profit opportunity.
Sports Championships & Major Games
7. Super Bowl LVIII (NFL Championship)
Type: Sports – American Football Championship
Location: Las Vegas, USA (Allegiant Stadium, Feb 11, 2024)
Estimated Demand: Extremely High – average resale ticket ~$8,000+
Notable: America’s biggest sporting event with minimal public allocation
On the secondary market, prices skyrocket every year. In Vegas, even the cheapest seats were trading in the $6,000–$8,000 range, with lower-level and VIP inventory soaring much higher.
8. UEFA Euro 2024 Final (European Football Championship)
Type: Sports – Soccer Tournament Final
Location: Berlin, Germany (Olympiastadion, July 14, 2024)
With record applications and tight transfer controls, legitimate supply was tiny versus demand. Unofficial listings ran into the thousands of euros for a single seat.
9. UEFA Champions League 2024 Final (Club Soccer Final)
Type: Sports – European Club Soccer Final
Location: London, England (Wembley Stadium, June 1, 2024)
Official tickets ranged £60 to £610, but secondary markets commonly listed €3,000 for the cheapest and five figures for premium/hospitality inventory.
10. 2024 Summer Olympics Opening Ceremony (Multi-Sport Games)
Location: Paris, France (Seine River & Eiffel Tower area, July 26, 2024)
Ultra-limited ticketed sections and global VIP demand created massive scarcity, with some seats trading hands for multiples of already high face values.
11. NBA Finals 2024 (Basketball Championship Series)
Game 6/7 scenarios drove the sharpest premiums, with lower-bowl seats and courtside packages jumping into the thousands to five figures in key markets.
12. Wimbledon 2024 – Men’s & Women’s Finals (Tennis Grand Slam)
Centre Court finals remained ultra scarce, with debenture and hospitality channels often listing at many multiples of face.
13. The Masters Tournament (Golf Major)
Badges are notoriously scarce. Weekend and Sunday access commonly commanded several times face value.
14. Formula 1 Monaco Grand Prix (Motorsport)
Capacity-capped street circuit plus global luxury demand meant grandstands and especially hospitality/yacht packages sold at steep premiums.
15. UFC 300 & Major Fight Events (Combat Sports)
Milestone cards and superstar headliners spiked demand; lower bowls in small arenas were consistent winners, with prices peaking week-of.
16. Kentucky Derby 2024 (Horse Racing)
Premium sections and hospitality packages often flipped for multiples; infield GA less elastic but still strong late.
17. ICC T20 Cricket World Cup 2024 – Final Match (Cricket)
Co-hosted in US/WI, diaspora demand was enormous, and prime fixtures saw listings in the thousands of dollars.
18. Copa América 2024 Final (Soccer – South America)
Miami hosted one of 2024’s hottest soccer tickets; cheapest resale often ~ $1,800 and climbing for better seats.
Festivals & Cultural Events
19. Coachella 2024 (Music Festival)
Weekend 1 GA/VIP passes commonly resold above face as the festival neared; camping/shuttle bundles added extra margin.
20. Glastonbury 2024 (Music Festival)
Tickets sold out in under an hour; legitimate transfers were limited, but demand remained enormous due to the festival’s legend status.
21. Tomorrowland 2024 (Electronic Music Festival)
All 400,000 passes sold out fast; Comfort/VIP and Global Journey packages saw substantial markups driven by worldwide demand.
22. San Diego Comic-Con 2024 (Convention)
Four-day badges and prime-day access are perpetually scarce; legitimate transfer avenues command multiples.
23. Burning Man 2024 (Arts Festival)
Main sale sold out in <30 minutes; despite cultural emphasis against scalping, compliant transfers and vehicle passes remained scarce and valuable.
Theater & Live Shows
24. Broadway’s “Hamilton” (Musical)
Still difficult to secure prime seats on peak dates; secondary markets often priced at multiples of face, especially weekends/holidays.
25. “Merrily We Roll Along” Revival (Broadway Limited Run)
Star-powered limited run; final weeks and closing performance commanded exceptional premiums on scarce prime seats.
Conclusion & Next Steps
From a 2025 vantage point, 2024 proved that when scarcity meets culture‑defining moments, secondary prices surge. The winners weren’t accidents — they combined sell‑out velocity, destination appeal, and passionate communities.
For brokers, treat this recap as a checklist: secure early inventory (presales, lotteries, verified exchanges), watch narrative catalysts (finals, clinchers, added dates), and time exits into week‑of FOMO. Keep compliance tight to avoid cancellations and account risk.
For fans and buyers, planning early still beats paying the late premium. If you missed out in 2024, use these patterns to target 2025: announce‑week buys, official resale windows, and flexible city/seat choices.
Looking ahead to 2025, expect more limited residencies, global tournament cycles, and mega‑tours expanding into new markets. The playbook stays the same — data first, timing second, seat quality third.
Recap complete. On to 2025 — may your holds be scarce, your timing sharp, and your tickets ever in demand.